City Move Property:
From Lead-Gen Site to Full Investment Marketplace

A property sourcing business that had outgrown a basic website: but didn't know what came next.

City Move started where most property sourcing companies start: a clean-looking website, a phone number, an enquiry form. It worked up to a point. Investors would find them, enquire, and some would convert. But the site was doing none of the work it should have been doing. There was no way to browse deals, no filter to find properties by strategy or region, no way for a visitor to self-educate and come to a call already sold. The sales team was doing all that heavy lifting on the phone: and it was slowing everything down.

As the client base grew past a few hundred investors and the deal flow expanded across multiple UK cities, the gap between what the business was and what the website said became impossible to ignore.

Phase one: a website that earns trust. Phase two: a marketplace that runs itself.

We split this into two deliberate phases. Too many agencies try to build the full vision in one go and end up with something half-working for eighteen months. We didn't do that.

From "here's our phone number" to "here's your deal, your strategy, your market."

City Move Property now operates at a completely different level than their website previously allowed. The marketplace does the qualification work. Investors browse, filter, research and arrive at conversations already convinced. The sales team closes deals instead of explaining what deals exist. That's what a proper digital infrastructure does for a business like this.

If you're running a property sourcing or investment company and your website is basically a digital business card, you're probably leaving more money on the table than you realise. Let's change that.