Meta and LinkedIn advertising that reaches your actual customers, not just impressions.
71% of North East trade business website traffic is mobile. Most of those sites are not built for it. A mobile-first website combined with local SEO is the single highest-impact change most Newcastle businesses can make.
A Newcastle trade business had a five-year-old website with no mobile optimisation.
71% of their traffic was arriving on mobile. The site had not been designed for mobile screens: buttons were too small to tap, the contact form required horizontal scrolling to complete, and the page took 8.4 seconds to load on a 4G connection. The bounce rate on mobile was 84%. Most visitors were giving up before they reached the contact page.
A website rebuild, mobile-first from the ground up, combined with a local SEO push targeting high-intent search terms for their specific trade, reduced mobile bounce rate from 84% to 31% and increased enquiry form submissions 3.4 times over 10 weeks.
Enquiry form submissions up 3.4x. Mobile bounce rate dropped from 84% to 31%.Word of mouth used to be the most powerful marketing in the world. One happy customer would tell three friends. Social media advertising is word of mouth at scale: except instead of telling three friends, one piece of well-placed content can reach three thousand people who look just like your best customers. The catch is that you have to earn the right to be there. Nobody forwards an advert. They share something that taught them something, made them laugh, or made them think. The skill is making content that does one of those things AND sells.
Permission marketing is the privilege of delivering anticipated, personal, and relevant messages to people who actually want to receive them.
Retargeting is the mechanism that moves people from Consideration to Conversion. It shows ads to people who already know you, at the moment they are closest to deciding.
Newcastle's economy spans trade businesses, professional services, a significant university sector, and a growing tech community in the Ouseburn Valley. For trade businesses in particular, the shift to mobile search has been dramatic and the gap between businesses with mobile-optimised sites and those without is now directly visible in their enquiry volumes.
Paid social campaigns that target the right audience with creative that stops the scroll. Facebook, Instagram, and LinkedIn advertising managed end-to-end.
Audiences built from your actual customer data: demographics, interests, lookalikes from your best customers, and retargeting lists of people who have already visited your site. We target people likely to buy, not just people who loosely fit a category.
Ad creative that earns attention. Images, carousels, and short-form video scripts. We brief, produce, and test multiple variations. Most accounts run one creative for months without testing. We test systematically to find what actually converts.
Full Meta campaign management across feed, Stories, Reels, and Messenger. Every placement and bidding decision is made against your actual conversion data, not default settings.
LinkedIn lets you target by job title, seniority, company size, and industry. Higher cost per click than Meta, but for B2B businesses with high-value clients, the lead quality is in a different category. We manage the full setup and optimisation.
Ads shown to people who have already visited your site or engaged with your content. Retargeting consistently delivers the highest ROAS of any paid social format because the audience already knows who you are.
Cost per result, ROAS, reach, and frequency reported monthly with analysis of what is working and what we are changing. We do not dress up weak results with impressive-looking reach numbers.
More from Asquare AI Digital Labs in Newcastle and across the UK.
Get a free social media advertising audit for your Newcastle business. We will identify your biggest opportunities and tell you exactly what we would do first.