Google Ads that generate enquiries, not just clicks. Every pound tracked, every conversion measured.
71% of North East trade business website traffic is mobile. Most of those sites are not built for it. A mobile-first website combined with local SEO is the single highest-impact change most Newcastle businesses can make.
A Newcastle trade business had a five-year-old website with no mobile optimisation.
71% of their traffic was arriving on mobile. The site had not been designed for mobile screens: buttons were too small to tap, the contact form required horizontal scrolling to complete, and the page took 8.4 seconds to load on a 4G connection. The bounce rate on mobile was 84%. Most visitors were giving up before they reached the contact page.
A website rebuild, mobile-first from the ground up, combined with a local SEO push targeting high-intent search terms for their specific trade, reduced mobile bounce rate from 84% to 31% and increased enquiry form submissions 3.4 times over 10 weeks.
Enquiry form submissions up 3.4x. Mobile bounce rate dropped from 84% to 31%.Imagine you have a market stall at the world's biggest market. Millions of people walk past every day. Google Ads is like putting a sign right at eye level: but you only pay when someone actually stops and comes over to your stall. The moment you stop paying, the sign disappears. That is the trade-off: immediate, controllable, measurable, but not permanent. The skill is in making sure the people who come over are the ones most likely to buy.
Short-term sales activation and long-term brand building are both necessary. Neither works well alone.
Google Ads captures the 5% who are ready to buy right now. That is why it works immediately. But 95% of your future customers are not ready yet. Brand building and content marketing reach them before they are ready, so when they finally search, they already know your name.
Newcastle's economy spans trade businesses, professional services, a significant university sector, and a growing tech community in the Ouseburn Valley. For trade businesses in particular, the shift to mobile search has been dramatic and the gap between businesses with mobile-optimised sites and those without is now directly visible in their enquiry volumes.
Paid search management built around your actual business goals: leads, calls, or purchases. Full setup, ongoing management, and monthly optimisation with transparent reporting on every penny spent.
We build campaign structures around your actual business goals, not around what is easiest to manage. Separate campaigns for each product or service, match types that control who sees your ads, and a negative keyword list built from day one to stop budget being wasted on irrelevant searches.
We identify every term your customers search at the moment they are ready to buy, then systematically exclude the terms that look similar but bring in tyre-kickers. This is where most accounts leak budget.
We write ads that earn the click, then build or optimise the landing page that converts the visitor. A great ad to a weak landing page is wasted spend. We work on both ends of the funnel.
Automated bidding strategies calibrated to your actual conversion data, with manual override where automation loses precision. We do not let Google spend on autopilot without oversight.
Every form submission, phone call, and purchase tracked accurately before we spend a penny. Without accurate conversion tracking, Google's algorithm optimises against itself. We fix this first.
Cost per lead, ROAS, conversion rate, and search impression share reported monthly with plain-English analysis of what moved, what did not, and what we are testing next.
More from Asquare AI Digital Labs in Newcastle and across the UK.
Get a free google ads and ppc audit for your Newcastle business. We will identify your biggest opportunities and tell you exactly what we would do first.