Meta and LinkedIn advertising that reaches your actual customers, not just impressions.
Nottingham consumers have shifted 34% of their spending from in-store to online since 2020. For local retailers and service businesses, that shift represents both a threat and the largest untapped opportunity in the city.
Nottingham shoppers have shifted a significant share of their spending from in-store to online over the past several years, and much of that browsing now starts with a scroll through Instagram or Facebook rather than a search engine. Local retailers who built their reputation on footfall alone are finding that reputation does not travel automatically into an online audience. Paid social campaigns that showcase products and offers directly to Nottingham shoppers, paired with a straightforward path to purchase, help local retailers capture demand that has already moved online, rather than waiting for it to walk through the door.
Word of mouth used to be the most powerful marketing in the world. One happy customer would tell three friends. Social media advertising is word of mouth at scale: except instead of telling three friends, one piece of well-placed content can reach three thousand people who look just like your best customers. The catch is that you have to earn the right to be there. Nobody forwards an advert. They share something that taught them something, made them laugh, or made them think. The skill is making content that does one of those things AND sells.
Retargeting is the mechanism that moves people from Consideration to Conversion. It shows ads to people who already know you, at the moment they are closest to deciding.
Nottingham is home to Boots HQ, Capital One UK, Vision Express, and Paul Smith. The corporate anchor shapes the city's business culture and talent market. The growing SME community operates in the shadow of these big names but has real advantages: speed, flexibility, and local knowledge. Digital marketing is increasingly how Nottingham SMEs compete against national businesses.
Paid social campaigns that target the right audience with creative that stops the scroll. Facebook, Instagram, and LinkedIn advertising managed end-to-end.
Audiences built from your actual customer data: demographics, interests, lookalikes from your best customers, and retargeting lists of people who have already visited your site. We target people likely to buy, not just people who loosely fit a category.
Ad creative that earns attention. Images, carousels, and short-form video scripts. We brief, produce, and test multiple variations. Most accounts run one creative for months without testing. We test systematically to find what actually converts.
Full Meta campaign management across feed, Stories, Reels, and Messenger. Every placement and bidding decision is made against your actual conversion data, not default settings.
LinkedIn lets you target by job title, seniority, company size, and industry. Higher cost per click than Meta, but for B2B businesses with high-value clients, the lead quality is in a different category. We manage the full setup and optimisation.
Ads shown to people who have already visited your site or engaged with your content. Retargeting consistently delivers the highest ROAS of any paid social format because the audience already knows who you are.
Cost per result, ROAS, reach, and frequency reported monthly with analysis of what is working and what we are changing. We do not dress up weak results with impressive-looking reach numbers.
More from Asquare AI Digital Labs in Nottingham and across the UK.
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