Meta and LinkedIn advertising that reaches your actual customers, not just impressions.
Manchester now has over 10,000 digital businesses competing for the same customers. The ones investing in SEO and paid search today are building leads the others cannot buy back.
A Manchester e-commerce brand in Ancoats had been running the same Google Ads campaign for two years.
Their cost-per-click was rising 18% year on year and their conversion rate had halved. The account had 340 active keywords, most of which had never generated a single conversion. Budget was being spent on searchers who were nowhere near ready to buy.
Within 90 days of a full account restructure, a tighter keyword list, and a rewritten landing page, their cost per acquisition dropped 41% and their ROAS climbed from 1.8x to 3.2x. The same budget was generating more than twice the return.
CPA down 41%. ROAS from 1.8x to 3.2x in 90 days. Same budget.Word of mouth used to be the most powerful marketing in the world. One happy customer would tell three friends. Social media advertising is word of mouth at scale: except instead of telling three friends, one piece of well-placed content can reach three thousand people who look just like your best customers. The catch is that you have to earn the right to be there. Nobody forwards an advert. They share something that taught them something, made them laugh, or made them think. The skill is making content that does one of those things AND sells.
Permission marketing is the privilege of delivering anticipated, personal, and relevant messages to people who actually want to receive them.
Retargeting is the mechanism that moves people from Consideration to Conversion. It shows ads to people who already know you, at the moment they are closest to deciding.
Manchester has cemented its position as the UK's top digital tech city. For businesses outside the tech sector, this means one thing: your competitors are already investing in digital marketing. Visibility in Manchester requires more than a website. It requires consistent, data-driven investment in the channels where your customers actually spend their time.
Paid social campaigns that target the right audience with creative that stops the scroll. Facebook, Instagram, and LinkedIn advertising managed end-to-end.
Audiences built from your actual customer data: demographics, interests, lookalikes from your best customers, and retargeting lists of people who have already visited your site. We target people likely to buy, not just people who loosely fit a category.
Ad creative that earns attention. Images, carousels, and short-form video scripts. We brief, produce, and test multiple variations. Most accounts run one creative for months without testing. We test systematically to find what actually converts.
Full Meta campaign management across feed, Stories, Reels, and Messenger. Every placement and bidding decision is made against your actual conversion data, not default settings.
LinkedIn lets you target by job title, seniority, company size, and industry. Higher cost per click than Meta, but for B2B businesses with high-value clients, the lead quality is in a different category. We manage the full setup and optimisation.
Ads shown to people who have already visited your site or engaged with your content. Retargeting consistently delivers the highest ROAS of any paid social format because the audience already knows who you are.
Cost per result, ROAS, reach, and frequency reported monthly with analysis of what is working and what we are changing. We do not dress up weak results with impressive-looking reach numbers.
Get a free social media advertising audit for your Manchester business. We will identify your biggest opportunities and tell you exactly what we would do first.