Google Ads that generate enquiries, not just clicks. Every pound tracked, every conversion measured.
Birmingham is the UK's youngest major city. 40% of the population is under 25, digitally native, and making purchasing decisions in ways that leave most local businesses invisible.
A Birmingham accountancy practice was spending £2,400 per month on Google Ads with a 12% conversion rate on their contact form.
The traffic was arriving. The clicks were real. But the landing page was a services list with a generic contact form at the bottom. No social proof, no pricing guidance, no clear next step. Visitors arrived, read nothing, and left.
After a landing page redesign built around the specific questions people have before choosing an accountant, and a complete rewrite of the ad copy to match the new page, conversion rate climbed from 12% to 31%. The budget did not change. The number of leads nearly tripled.
Conversion rate from 12% to 31%. Same ad spend. 2.6x more leads per month.Imagine you have a market stall at the world's biggest market. Millions of people walk past every day. Google Ads is like putting a sign right at eye level: but you only pay when someone actually stops and comes over to your stall. The moment you stop paying, the sign disappears. That is the trade-off: immediate, controllable, measurable, but not permanent. The skill is in making sure the people who come over are the ones most likely to buy.
Short-term sales activation and long-term brand building are both necessary. Neither works well alone.
Google Ads captures the 5% who are ready to buy right now. That is why it works immediately. But 95% of your future customers are not ready yet. Brand building and content marketing reach them before they are ready, so when they finally search, they already know your name.
Birmingham is undergoing the most significant regeneration of any UK city. HS2, the Big City Plan, and Smithfield are reshaping the city centre. For businesses, this means a rapidly growing customer base, increasing competition, and a consumer market that skews younger and more mobile-first than anywhere else in the UK.
Paid search management built around your actual business goals: leads, calls, or purchases. Full setup, ongoing management, and monthly optimisation with transparent reporting on every penny spent.
We build campaign structures around your actual business goals, not around what is easiest to manage. Separate campaigns for each product or service, match types that control who sees your ads, and a negative keyword list built from day one to stop budget being wasted on irrelevant searches.
We identify every term your customers search at the moment they are ready to buy, then systematically exclude the terms that look similar but bring in tyre-kickers. This is where most accounts leak budget.
We write ads that earn the click, then build or optimise the landing page that converts the visitor. A great ad to a weak landing page is wasted spend. We work on both ends of the funnel.
Automated bidding strategies calibrated to your actual conversion data, with manual override where automation loses precision. We do not let Google spend on autopilot without oversight.
Every form submission, phone call, and purchase tracked accurately before we spend a penny. Without accurate conversion tracking, Google's algorithm optimises against itself. We fix this first.
Cost per lead, ROAS, conversion rate, and search impression share reported monthly with plain-English analysis of what moved, what did not, and what we are testing next.
Get a free google ads and ppc audit for your Birmingham business. We will identify your biggest opportunities and tell you exactly what we would do first.