Meta and LinkedIn advertising that reaches your actual customers, not just impressions.
Edinburgh's tourism sector generated £1.7bn in 2023, its highest ever. Hospitality and tourism businesses compete for the same high-intent local and visitor searches, and local SEO determines who wins.
An Edinburgh hospitality group with three venues had no Google Business Profile optimisation and no local SEO strategy.
All three venues existed on Google Maps but had incomplete profiles. No business hours, no photos uploaded, no response to the 47 reviews they had accumulated over two years. When tourists searched for 'cocktail bar Edinburgh Old Town' or 'wine bar near the Royal Mile', competitors with polished profiles took the top three spots. The group's venues did not appear until page two.
Within 60 days of fixing citations, completing and optimising all three Google Business Profiles, and building local links from Edinburgh tourism directories and hospitality publications, all three venues appeared in the local three-pack for their target searches. Direct table bookings increased 28% compared to the same period the prior year.
All 3 venues in Google local 3-pack. Table bookings up 28% versus same period prior year.Word of mouth used to be the most powerful marketing in the world. One happy customer would tell three friends. Social media advertising is word of mouth at scale: except instead of telling three friends, one piece of well-placed content can reach three thousand people who look just like your best customers. The catch is that you have to earn the right to be there. Nobody forwards an advert. They share something that taught them something, made them laugh, or made them think. The skill is making content that does one of those things AND sells.
Permission marketing is the privilege of delivering anticipated, personal, and relevant messages to people who actually want to receive them.
Retargeting is the mechanism that moves people from Consideration to Conversion. It shows ads to people who already know you, at the moment they are closest to deciding.
Edinburgh's financial services sector, Standard Life Aberdeen, Royal Bank of Scotland, Scottish Widows, and Baillie Gifford, makes it the most professionally sophisticated business market in Scotland. Alongside financial services, tourism, and legal and professional services create a business community with high expectations for marketing quality, compliance, and measurable outcomes.
Paid social campaigns that target the right audience with creative that stops the scroll. Facebook, Instagram, and LinkedIn advertising managed end-to-end.
Audiences built from your actual customer data: demographics, interests, lookalikes from your best customers, and retargeting lists of people who have already visited your site. We target people likely to buy, not just people who loosely fit a category.
Ad creative that earns attention. Images, carousels, and short-form video scripts. We brief, produce, and test multiple variations. Most accounts run one creative for months without testing. We test systematically to find what actually converts.
Full Meta campaign management across feed, Stories, Reels, and Messenger. Every placement and bidding decision is made against your actual conversion data, not default settings.
LinkedIn lets you target by job title, seniority, company size, and industry. Higher cost per click than Meta, but for B2B businesses with high-value clients, the lead quality is in a different category. We manage the full setup and optimisation.
Ads shown to people who have already visited your site or engaged with your content. Retargeting consistently delivers the highest ROAS of any paid social format because the audience already knows who you are.
Cost per result, ROAS, reach, and frequency reported monthly with analysis of what is working and what we are changing. We do not dress up weak results with impressive-looking reach numbers.
Get a free social media advertising audit for your Edinburgh business. We will identify your biggest opportunities and tell you exactly what we would do first.