Written by Anirudh Katti, Founder and Lead Strategist ·
We connect London brands with the creators their target audience already trusts: building authentic campaigns across Instagram, TikTok, YouTube, and beyond that drive measurable brand growth and revenue.
An ad interrupts. A creator recommendation arrives inside something the viewer chose to watch, from someone they chose to follow. That single difference changes what the work actually is. With paid social you buy attention, and the targeting decides who sees it. With influencer marketing you borrow trust that somebody else spent years building, and the creator's audience decides whether it lands. Get the match wrong and no budget rescues it, because people can tell within two seconds when someone is reading a script for money. Get it right and the recommendation does a job advertising cannot do, because it comes from a person the viewer already believes.
For a London brand that has two practical consequences. The first is that choosing the creator matters more than the size of the cheque. A nano creator with 4,000 genuinely engaged followers in one London borough will usually beat a macro account with 300,000 scattered followers who never buy anything, which is why we check audience data and fake follower rates before we ever discuss a rate. The second is that you are buying a relationship rather than an impression, so the measurement has to follow revenue instead of reach. Every creator we work with gets their own tracked link and discount code, and we report what each partnership returned rather than how many people theoretically saw it.
Data-driven creator matching: we identify the exact influencers whose audience overlaps with your ideal London customer, based on real audience data, not just follower counts.
We handle all creator outreach, brief development, contract negotiation, and usage rights: taking the complexity off your plate while securing the best possible rates.
Full campaign oversight: content approvals, posting schedules, ASA disclosure compliance, and real-time performance monitoring across all platforms and creator partnerships.
Unique tracking links, discount codes, and UTM parameters per creator: so we know exactly which partnerships are driving revenue and which to scale.
Commission authentic user-generated content from creators for use in your paid social ads. UGC-style creative dramatically outperforms branded content in Meta and TikTok ads.
Long-term creator partnerships that build sustained brand credibility. We design and manage ambassador programmes that create genuine brand advocates, not one-time posts.
Highest engagement rates and most authentic connection with their audience. Ideal for hyper-local London campaigns, niche products, and businesses where trust is paramount. Cost-effective with exceptional ROI.
The sweet spot for most London brands. Strong engagement, niche authority, and audiences that genuinely act on recommendations. Best value for product launches and awareness campaigns.
Mass reach with maintained credibility. Ideal for product launches, brand awareness campaigns, and businesses ready to scale to a nationwide or international audience.
Maximum visibility and brand prestige. We handle all talent negotiations and campaign management for London brands working with celebrity-tier creators. High investment, high impact.
Reach is not the reason to run creator campaigns, it is only the reason they are possible. Brands keep coming back to creators because a recommendation inside a feed survives ad blockers, ad fatigue and the growing habit of scrolling straight past anything that looks paid for. What it does not survive is being done badly, and in the UK that includes getting the disclosure wrong. The ASA expects a clear, prominent label such as #ad at the start of the post, and has ruled that #gifted, #aff and phrases like "I work with them" are not enough on their own. We write the disclosure into the brief and check it before anything goes live, because a ruling against the creator becomes a ruling against your brand.
Let's identify the perfect creator strategy for your London brand: no obligations, just clarity.