Google Ads that generate enquiries, not just clicks. Every pound tracked, every conversion measured.
Leeds is the UK's fastest-growing city by employment and has the largest financial services cluster outside London. Organic search is the highest-ROI channel for almost every business here.
A Leeds-based financial services firm was invisible for every search term that mattered commercially.
They ranked on page one for their brand name and nothing else. Their competitors held position one through three for every term their potential clients were actually searching. The firm had good people, strong reviews, and a credible track record. None of it was visible to anyone who did not already know them.
A six-month programme combining technical SEO, a content strategy built around financial services questions people actually search, and targeted link acquisition brought them to position one for their three highest-value keywords. Organic leads increased 78% in six months.
Position 1 for 3 commercial keywords. Organic leads up 78% in 6 months.Imagine you have a market stall at the world's biggest market. Millions of people walk past every day. Google Ads is like putting a sign right at eye level: but you only pay when someone actually stops and comes over to your stall. The moment you stop paying, the sign disappears. That is the trade-off: immediate, controllable, measurable, but not permanent. The skill is in making sure the people who come over are the ones most likely to buy.
Short-term sales activation and long-term brand building are both necessary. Neither works well alone.
Google Ads captures the 5% who are ready to buy right now. That is why it works immediately. But 95% of your future customers are not ready yet. Brand building and content marketing reach them before they are ready, so when they finally search, they already know your name.
Leeds has the largest financial services cluster outside London. Direct Line, Yorkshire Building Society, First Direct, and Lloyds Banking Group all have major presences here. The city is also the UK's fastest-growing by employment, attracting national businesses and intensifying competition for customers and talent year on year.
Paid search management built around your actual business goals: leads, calls, or purchases. Full setup, ongoing management, and monthly optimisation with transparent reporting on every penny spent.
We build campaign structures around your actual business goals, not around what is easiest to manage. Separate campaigns for each product or service, match types that control who sees your ads, and a negative keyword list built from day one to stop budget being wasted on irrelevant searches.
We identify every term your customers search at the moment they are ready to buy, then systematically exclude the terms that look similar but bring in tyre-kickers. This is where most accounts leak budget.
We write ads that earn the click, then build or optimise the landing page that converts the visitor. A great ad to a weak landing page is wasted spend. We work on both ends of the funnel.
Automated bidding strategies calibrated to your actual conversion data, with manual override where automation loses precision. We do not let Google spend on autopilot without oversight.
Every form submission, phone call, and purchase tracked accurately before we spend a penny. Without accurate conversion tracking, Google's algorithm optimises against itself. We fix this first.
Cost per lead, ROAS, conversion rate, and search impression share reported monthly with plain-English analysis of what moved, what did not, and what we are testing next.
Get a free google ads and ppc audit for your Leeds business. We will identify your biggest opportunities and tell you exactly what we would do first.