Meta and LinkedIn advertising that reaches your actual customers, not just impressions.
Sheffield's advanced manufacturing sector contributed £4.2bn to the regional economy. 67% of industrial buyers start their vendor research online, but most Sheffield manufacturers have no digital presence built to capture them.
A Sheffield manufacturing firm had never run digital marketing and relied entirely on trade shows and cold outreach.
Their sales team was generating roughly 15 RFQ submissions per year through events and referrals. They had a website, but it had not been updated since 2021, had no SEO, and could not be found for any of the technical search terms their procurement manager customers were using. The MD assumed their buyers did not use Google.
A B2B content strategy targeting the specific engineering and procurement search terms their buyers used generated 18 qualified RFQ submissions in four months. More than the sales team had achieved in the prior year, at a fraction of the cost of trade show attendance.
18 qualified RFQ submissions in 4 months from content alone. More than prior full year.Word of mouth used to be the most powerful marketing in the world. One happy customer would tell three friends. Social media advertising is word of mouth at scale: except instead of telling three friends, one piece of well-placed content can reach three thousand people who look just like your best customers. The catch is that you have to earn the right to be there. Nobody forwards an advert. They share something that taught them something, made them laugh, or made them think. The skill is making content that does one of those things AND sells.
Permission marketing is the privilege of delivering anticipated, personal, and relevant messages to people who actually want to receive them.
Retargeting is the mechanism that moves people from Consideration to Conversion. It shows ads to people who already know you, at the moment they are closest to deciding.
Sheffield is shifting from traditional steel and manufacturing to advanced manufacturing, creative industries, and tech. The Advanced Manufacturing Research Centre is a world-leading facility that puts Sheffield at the forefront of engineering innovation. Businesses here are technically sophisticated and increasingly competing on digital channels they have historically underinvested in.
Paid social campaigns that target the right audience with creative that stops the scroll. Facebook, Instagram, and LinkedIn advertising managed end-to-end.
Audiences built from your actual customer data: demographics, interests, lookalikes from your best customers, and retargeting lists of people who have already visited your site. We target people likely to buy, not just people who loosely fit a category.
Ad creative that earns attention. Images, carousels, and short-form video scripts. We brief, produce, and test multiple variations. Most accounts run one creative for months without testing. We test systematically to find what actually converts.
Full Meta campaign management across feed, Stories, Reels, and Messenger. Every placement and bidding decision is made against your actual conversion data, not default settings.
LinkedIn lets you target by job title, seniority, company size, and industry. Higher cost per click than Meta, but for B2B businesses with high-value clients, the lead quality is in a different category. We manage the full setup and optimisation.
Ads shown to people who have already visited your site or engaged with your content. Retargeting consistently delivers the highest ROAS of any paid social format because the audience already knows who you are.
Cost per result, ROAS, reach, and frequency reported monthly with analysis of what is working and what we are changing. We do not dress up weak results with impressive-looking reach numbers.
Get a free social media advertising audit for your Sheffield business. We will identify your biggest opportunities and tell you exactly what we would do first.