Meta and LinkedIn advertising that reaches your actual customers, not just impressions.
Nottingham consumers have shifted 34% of their spending from in-store to online since 2020. For local retailers and service businesses, that shift represents both a threat and the largest untapped opportunity in the city.
A Nottingham retail brand with a strong high-street presence had almost no online revenue.
The store was well-known locally. Footfall was decent. But when the owners looked at their website analytics, online revenue was near zero: £1,200 in the last full year against £800,000 through the physical shop. They had an e-commerce site that nobody could find because it had no SEO, no product feed in Google Shopping, and no paid advertising.
A Google Shopping campaign combined with on-page SEO for the most searched product categories launched their e-commerce operation. In six months, online revenue grew from effectively zero to £47,000. ROAS across the paid campaigns was 4.1x.
From zero to £47,000 online revenue in 6 months. ROAS 4.1x.Word of mouth used to be the most powerful marketing in the world. One happy customer would tell three friends. Social media advertising is word of mouth at scale: except instead of telling three friends, one piece of well-placed content can reach three thousand people who look just like your best customers. The catch is that you have to earn the right to be there. Nobody forwards an advert. They share something that taught them something, made them laugh, or made them think. The skill is making content that does one of those things AND sells.
Permission marketing is the privilege of delivering anticipated, personal, and relevant messages to people who actually want to receive them.
Retargeting is the mechanism that moves people from Consideration to Conversion. It shows ads to people who already know you, at the moment they are closest to deciding.
Nottingham is home to Boots HQ, Capital One UK, Vision Express, and Paul Smith. The corporate anchor shapes the city's business culture and talent market. The growing SME community operates in the shadow of these big names but has real advantages: speed, flexibility, and local knowledge. Digital marketing is increasingly how Nottingham SMEs compete against national businesses.
Paid social campaigns that target the right audience with creative that stops the scroll. Facebook, Instagram, and LinkedIn advertising managed end-to-end.
Audiences built from your actual customer data: demographics, interests, lookalikes from your best customers, and retargeting lists of people who have already visited your site. We target people likely to buy, not just people who loosely fit a category.
Ad creative that earns attention. Images, carousels, and short-form video scripts. We brief, produce, and test multiple variations. Most accounts run one creative for months without testing. We test systematically to find what actually converts.
Full Meta campaign management across feed, Stories, Reels, and Messenger. Every placement and bidding decision is made against your actual conversion data, not default settings.
LinkedIn lets you target by job title, seniority, company size, and industry. Higher cost per click than Meta, but for B2B businesses with high-value clients, the lead quality is in a different category. We manage the full setup and optimisation.
Ads shown to people who have already visited your site or engaged with your content. Retargeting consistently delivers the highest ROAS of any paid social format because the audience already knows who you are.
Cost per result, ROAS, reach, and frequency reported monthly with analysis of what is working and what we are changing. We do not dress up weak results with impressive-looking reach numbers.
Get a free social media advertising audit for your Nottingham business. We will identify your biggest opportunities and tell you exactly what we would do first.