Meta and LinkedIn advertising that reaches your actual customers, not just impressions.
Birmingham is the UK's youngest major city. 40% of the population is under 25, digitally native, and making purchasing decisions in ways that leave most local businesses invisible.
A Birmingham accountancy practice was spending £2,400 per month on Google Ads with a 12% conversion rate on their contact form.
The traffic was arriving. The clicks were real. But the landing page was a services list with a generic contact form at the bottom. No social proof, no pricing guidance, no clear next step. Visitors arrived, read nothing, and left.
After a landing page redesign built around the specific questions people have before choosing an accountant, and a complete rewrite of the ad copy to match the new page, conversion rate climbed from 12% to 31%. The budget did not change. The number of leads nearly tripled.
Conversion rate from 12% to 31%. Same ad spend. 2.6x more leads per month.Word of mouth used to be the most powerful marketing in the world. One happy customer would tell three friends. Social media advertising is word of mouth at scale: except instead of telling three friends, one piece of well-placed content can reach three thousand people who look just like your best customers. The catch is that you have to earn the right to be there. Nobody forwards an advert. They share something that taught them something, made them laugh, or made them think. The skill is making content that does one of those things AND sells.
Permission marketing is the privilege of delivering anticipated, personal, and relevant messages to people who actually want to receive them.
Retargeting is the mechanism that moves people from Consideration to Conversion. It shows ads to people who already know you, at the moment they are closest to deciding.
Birmingham is undergoing the most significant regeneration of any UK city. HS2, the Big City Plan, and Smithfield are reshaping the city centre. For businesses, this means a rapidly growing customer base, increasing competition, and a consumer market that skews younger and more mobile-first than anywhere else in the UK.
Paid social campaigns that target the right audience with creative that stops the scroll. Facebook, Instagram, and LinkedIn advertising managed end-to-end.
Audiences built from your actual customer data: demographics, interests, lookalikes from your best customers, and retargeting lists of people who have already visited your site. We target people likely to buy, not just people who loosely fit a category.
Ad creative that earns attention. Images, carousels, and short-form video scripts. We brief, produce, and test multiple variations. Most accounts run one creative for months without testing. We test systematically to find what actually converts.
Full Meta campaign management across feed, Stories, Reels, and Messenger. Every placement and bidding decision is made against your actual conversion data, not default settings.
LinkedIn lets you target by job title, seniority, company size, and industry. Higher cost per click than Meta, but for B2B businesses with high-value clients, the lead quality is in a different category. We manage the full setup and optimisation.
Ads shown to people who have already visited your site or engaged with your content. Retargeting consistently delivers the highest ROAS of any paid social format because the audience already knows who you are.
Cost per result, ROAS, reach, and frequency reported monthly with analysis of what is working and what we are changing. We do not dress up weak results with impressive-looking reach numbers.
Get a free social media advertising audit for your Birmingham business. We will identify your biggest opportunities and tell you exactly what we would do first.