Google Ads management that lowers your cost per lead and scales the campaigns that are actually working. No vanity metrics.
London CPCs are among the highest in the UK. Every click costs more here, which means a poorly structured account costs you more than anywhere else in the country.
London has some of the highest Google Ads costs per click in the UK, so a poorly structured account is more expensive here than almost anywhere else in the country. It is common to find London accounts still running on broad match keywords set up years earlier, with no location radius targeting and no negative keyword list, quietly pulling in clicks that were never close to converting. Because every click costs more in this market, the return on tightening an account, exact and phrase match keywords, a proper radius, dedicated landing pages for each service, tends to be larger and faster here than in a lower-cost market.
Google Ads works on an auction. Every time someone searches, advertisers compete for the click. The auction is not just about who bids the most. Google rewards relevance: ads that match the search, landing pages that deliver what the ad promises, and accounts with strong historical performance. Most London small business accounts are structured the way Google suggests at setup, which is optimised for Google's revenue, not your cost per lead. Broad match keywords, auto-applied recommendations, smart campaigns without a clear goal. The result is an account that spends money quickly and reports impressions and clicks while the business owner wonders why the phone is not ringing.
London's competitive paid search landscape means that an unmanaged or poorly managed account is not neutral. It actively funds your competitors' market position. Every pound spent on a broad match keyword that does not convert is a pound your competitor did not have to spend to be more visible than you.
Google Ads management tied to the leads and revenue your business needs, not to impressions and clicks that do not convert.
We audit your existing Google Ads account, identify where the budget is being wasted, and rebuild the campaign structure around the keywords and audiences that produce actual enquiries. Most audits find 40 to 60% of spend going to irrelevant traffic.
Keyword research, match type strategy, negative keyword lists, ad copy testing, and bid management for search campaigns targeting London buyers. Every week we are reviewing what is working and reallocating budget toward it.
Phone call tracking, form submission tracking, and where applicable, revenue tracking wired to your Google Ads account. Without this, you are flying blind. With it, you know exactly which keywords and ads are producing your leads.
We build dedicated landing pages for your most important campaigns. A landing page built for a specific search term converts at 3 to 5 times the rate of a homepage. We write the copy, structure the page, and test variations.
For e-commerce clients, Google Shopping is often the highest-returning paid channel. We manage your product feed, campaign structure, bidding strategy, and Performance Max campaigns alongside traditional search.
Monthly reporting on spend, clicks, conversions, cost per lead, and return on ad spend. Not a Google Ads dashboard screenshot. An actual analysis of what happened, what we learned, and what we are changing.
Get a free PPC audit for your London business. We will show you exactly where your budget is going and what a restructured account would look like.