Google Ads that generate enquiries, not just clicks. Every pound tracked, every conversion measured.
Sheffield's advanced manufacturing sector contributed £4.2bn to the regional economy. 67% of industrial buyers start their vendor research online, but most Sheffield manufacturers have no digital presence built to capture them.
A Sheffield manufacturing firm had never run digital marketing and relied entirely on trade shows and cold outreach.
Their sales team was generating roughly 15 RFQ submissions per year through events and referrals. They had a website, but it had not been updated since 2021, had no SEO, and could not be found for any of the technical search terms their procurement manager customers were using. The MD assumed their buyers did not use Google.
A B2B content strategy targeting the specific engineering and procurement search terms their buyers used generated 18 qualified RFQ submissions in four months. More than the sales team had achieved in the prior year, at a fraction of the cost of trade show attendance.
18 qualified RFQ submissions in 4 months from content alone. More than prior full year.Imagine you have a market stall at the world's biggest market. Millions of people walk past every day. Google Ads is like putting a sign right at eye level: but you only pay when someone actually stops and comes over to your stall. The moment you stop paying, the sign disappears. That is the trade-off: immediate, controllable, measurable, but not permanent. The skill is in making sure the people who come over are the ones most likely to buy.
Short-term sales activation and long-term brand building are both necessary. Neither works well alone.
Google Ads captures the 5% who are ready to buy right now. That is why it works immediately. But 95% of your future customers are not ready yet. Brand building and content marketing reach them before they are ready, so when they finally search, they already know your name.
Sheffield is shifting from traditional steel and manufacturing to advanced manufacturing, creative industries, and tech. The Advanced Manufacturing Research Centre is a world-leading facility that puts Sheffield at the forefront of engineering innovation. Businesses here are technically sophisticated and increasingly competing on digital channels they have historically underinvested in.
Paid search management built around your actual business goals: leads, calls, or purchases. Full setup, ongoing management, and monthly optimisation with transparent reporting on every penny spent.
We build campaign structures around your actual business goals, not around what is easiest to manage. Separate campaigns for each product or service, match types that control who sees your ads, and a negative keyword list built from day one to stop budget being wasted on irrelevant searches.
We identify every term your customers search at the moment they are ready to buy, then systematically exclude the terms that look similar but bring in tyre-kickers. This is where most accounts leak budget.
We write ads that earn the click, then build or optimise the landing page that converts the visitor. A great ad to a weak landing page is wasted spend. We work on both ends of the funnel.
Automated bidding strategies calibrated to your actual conversion data, with manual override where automation loses precision. We do not let Google spend on autopilot without oversight.
Every form submission, phone call, and purchase tracked accurately before we spend a penny. Without accurate conversion tracking, Google's algorithm optimises against itself. We fix this first.
Cost per lead, ROAS, conversion rate, and search impression share reported monthly with plain-English analysis of what moved, what did not, and what we are testing next.
Get a free google ads and ppc audit for your Sheffield business. We will identify your biggest opportunities and tell you exactly what we would do first.