Google Ads that generate enquiries, not just clicks. Every pound tracked, every conversion measured.
Leicester is the UK's most diverse major city and its largest inland logistics hub — two factors that create a uniquely varied digital marketing landscape.
Leicester is simultaneously the UK's most ethnically diverse major city and its largest inland logistics hub. NEXT plc, Dunelm, and Walkers are all headquartered here, creating a retail and consumer goods sector with genuine digital marketing expertise. The city's diversity creates real marketing opportunities — the Belgrave Road corridor alone represents a consumer market that many national brands approach with outdated assumptions.
Paid search management built around your actual business goals — leads, calls, or purchases. Setup, ongoing management, and monthly optimisation with transparent reporting on every penny spent.
We structure campaigns around your business goals — not around what's easy to manage. Every campaign is built to convert, not just to spend budget.
Precise keyword selection, negative keyword lists built from day one, and match type strategies that stop budget wasting on irrelevant searches.
Ads that earn clicks, landing pages that convert them. We write, test, and optimise both — a great ad to a weak landing page is wasted spend.
Smart bidding strategies calibrated to your actual conversion data. We use automation where it helps and manual control where automation loses precision.
Every click, call, form submission, and purchase tracked accurately. Without this, Google optimises against itself. We make sure every conversion is recorded correctly.
Cost per lead, ROAS, conversion rate, search impression share — reported monthly with clear analysis of what achieved it and what we're testing next.
Get a free google ads & ppc audit for your Leicester business. We'll identify your biggest opportunities and tell you exactly what we'd do first.